Discovery Making sure you’re building the right thing
We don’t know what we don’t know. Discovery exercises are a short but intense period of research where we make sure we understand the current landscape. We interview, analyse, research, propose ideas, eliminate ideas and make sure an idea is actually viable before it goes any further
Alpha Testing the water with prototypes
Where Discovery uncovers feasible ways forward, Alpha is your chance to try the strongest ideas out for real. We design and build working prototypes, get them in front of real users as soon as possible, and then observe and learn from real-world use, feeding back into the design process to make the product even better.
Beta Trying out the product with real users
Alpha allows us to refine and refine and refine the product with a small number of users, preparing us for a beta launch with the general audience. By this point the product is stable and secure, but still open to the agile process and constant refinement to meet user needs.
Live Launch time
By the time your product goes live, we’ll have ensured it is feasible in the first place (Discovery), tested core functionality using prototypes (Alpha), and unleashed it on a real audience (Beta). Whilst it is ready to be used by a mainstream audience, it doesn’t prevent further refinements based on post-launch feedback and research.